"Who then is a valid journalist?"
Many journalist-run blogs have small but dedicated followings of opinion leaders and influencers, the key people that PR companies are trying to target. In their niche-geared, serendipitous way, blogs reach a significant proportion of the Web's mindshare. In so doing, they may exert an influence rivaling that of traditional news outlets.
- 'blogged down in the pr machine'; online journalism review; may 16, 2001
